Logos and branding
Logos and branding have become increasingly important components of culture and the economy. They are tied into image and identity of an organisation and support easy recognition and the associating values of an organisation. They are tool to support the organisation (brand owner) in communication with their consumer/audience. The brand becomes an extension of the company's, organisation, culture, product or service and ethos.
In artwork funded through public or private bodies, the work and its associated books, catalogues, CD's, DVD's, promotional material etc, will be expected to include the funding agency's, logo and branding. Often this is straight forward - a small logo at the back of a book or at the corner of a CD. However, in some cases the expectation to carry logos and brand can cause conflict or distraction from artistic ambition. It is important to consider and negotiate this at contract stage or discuss it as it arises.
Greystones Educate Together National School appointed a voluntary committee with relevant expertise to oversee the per cent for art commissioning process. An external curator, Máire Davey, was appointed specifically for her expertise in working in a highly collaborative way as meaningful involvement from the students and school was viewed as central to the process. The procurement route chosen was limited invited competition.